Welcome to

Firm Foundation Wealth Advisors

Helping Christian families build retirement strategies rooted in biblical wisdom, faithful stewardship, and long-term confidence

About

Firm Foundation Wealth Advisors

At Firm Foundation Wealth Advisors, we believe financial planning is about more than numbers. It is about helping families steward what God has entrusted to them with wisdom, clarity, and purpose.

Our mission is to help clients build retirement plans on a firm foundation. One that reflects their faith, values, family goals, and long-term vision.

Work with a partner who will provide an investment experience tailored to you.

Money is personal. We believe investors deserve professional guidance that provides them with a customized financial strategy focused on their individual needs and objectives.

Our approach is built on holistic planning, where investment and insurance strategies are designed to complement one another to help you meet your financial goals.

Our mission is to help investors build confidence through a focused, personalized approach to their financial strategy. We provide strategic guidance designed to assist our clients in making informed decisions for their financial future.

Empowering Your Retirement

Meet The Team

“Everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock.”
— Matthew 7:24-25

At Firm Foundation Wealth Advisors, we believe a strong retirement plan should be built on wisdom, stewardship, and a foundation that can withstand life’s storms.

Jay Peroni CFP®

Founder / CEO

Jay Peroni, CFP, is the Founder and CEO of Firm Foundation Wealth Advisors, with more than 30 years of experience helping individuals and families navigate financial decisions with clarity and purpose. A Certified Financial Planner professional since 2001, Jay holds a Master’s in Personal Financial Planning from Bentley University and is the author of The Faith-Based Millionaire and The Faith-Based Investor. He is also the host of Stewardship Revolution and Wall Street Renegade, where he helps listeners think more intentionally about retirement, stewardship, and values-based financial planning. Throughout his career, Jay has helped clients connect the moving parts of their financial lives, including income, investments, taxes, risk, and long-term goals. Jay lives in Charleston, South Carolina, with his wife and four children.

Katelyn Peroni

Marketing and Operations Coordinator

Katelyn Peroni serves as Marketing and Operations Coordinator at Firm Foundation Wealth Advisors, where she supports the firm’s marketing, client communication, digital presence, events, and day-to-day operations. She graduated from the University of South Carolina with a Bachelor of Science in Psychology and a minor in Informatics, bringing a background in user experience, digital strategy, and client-focused communication. Katelyn also gained valuable international experience working in Italy, where she contributed to the rebranding of a software outsourcing company and developed an understanding of cross-cultural business strategies. She is passionate about helping create clear, meaningful experiences for families seeking financial confidence and faith-aligned guidance. Katelyn currently resides in Charleston, South Carolina.

Senior Wealth Advisors

Erin McCann
President
Mr. McCann manages the Wealth division at Simplicity Group. Prior to Simplicity, Mr. McCann was the Director of Investments for a multi-billion-dollar family office, for which he was responsible for building and managing a diversified investment portfolio. Mr. McCann previously worked at Goldman Sachs and the NFL. Mr. McCann earned an M.B.A. from the University of North Carolina and a B.A. from Hamilton College.
Thomas Rozman, CFA®, CAIA®
Chief Investment Officer
Mr. Rozman is responsible for leading the Investment team for Simplicity Wealth. Prior to Simplicity, Mr. Rozman was President and Chief Investment Officer of Sawtooth Solutions. He also worked in Institutional Sales and Trading at Merrill Lynch. Mr. Rozman is a Chartered Financial Analyst®, Chartered Alternative Investment Analyst®, and is Series 65 registered. He has previously held Series 7 and 24 securities licenses. Mr. Rozman earned an M.B.A. from the University of Chicago Booth School of Business and a B.A from St. Olaf College.
Christina Parker
General Counsel
Ms. Parker serves as Simplicity Wealth‘s General Counsel. Ms. Parker is responsible for managing the organization’s legal matters, including contracting, litigation, compliance, and corporate governance. Prior to Simplicity, Ms. Parker was the general counsel of a U.S. subsidiary of an international reinsurance holding company, for which she was responsible for legal, regulatory, and compliance matters. Previously, Ms. Parker specialized in corporate law as an attorney at an international law firm. Ms. Parker earned a J.D. from The University of Michigan Law School and a B.A. from Duke University.
Scott Raider
Chief Compliance Officer
Mr. Raider serves as Chief Compliance Officer for Simplicity Wealth. Prior to joining Simplicity, Mr. Raider served as Chief Compliance Officer for a rapidly expanding independent financial advisory firm and as a Designated Principal and Compliance Supervision Analyst at the largest independent broker-dealer in the nation. With over a decade of experience in compliance supervision and regional management, Mr. Raider directs the development and optimization of compliance policies, procedures, and systems across the Wealth channel. Mr. Raider earned a B.S. in Political Science from the University of California, Santa Barbara.
Rosie Riley
Head of Onboarding and Operations
Ms. Riley is responsible for leading the Onboarding and Operations team for Simplicity Wealth. She has spent more than 20 years in the financial services space. Prior to Simplicity, Ms. Riley was the President and CEO of HighImpact Consulting LLC, a consulting firm dedicated to optimizing efficiencies for financial services firms. Ms. Riley earned her B.A. from University of Northwestern, St. Paul, with a degree in Business Administration and Management.
Michael Mortellaro
Head of Planning
Mr. Mortellaro is responsible for leading the Planning team for Simplicity Wealth. Prior to Simplicity, Mr. Mortellaro led the Practice & Planning teams at Global Financial Private Capital. In his 25 years of experience in the financial services industry, he also held executive leadership positions at Charles Schwab, Fidelity Investments, and New York Life. Mr. Mortellaro is Series 7, 9, 10, 63 and 65 securities licensed, and is a Life and Health insurance licensed agent. Mr. Mortellaro earned a B.B.A. from American Intercontinental University.
Jared Hillman
Head of Trading
Mr. Hillman is responsible for leading the Trading team for Simplicity Wealth. Prior to Simplicity, Mr. Hillman was Head of Trading at Sawtooth Solutions where he led the development and build out of the firm’s sleeve-level rebalancing software and helped grow its assets under management from $20 million to over $15 billion. Prior to Sawtooth, Mr. Hillman was an investment analyst, specializing in hedge funds and private equity at Mount Yale Capital Group. Mr. Hillman is Series 65 securities licensed and earned a B.A. from Macalester College.
Paul Tinnirello
Director of Operations
Mr. Tinnirello is responsible for overseeing Operations for Simplicity Wealth. He has more than 25 years of experience in the financial services industry and was most recently Chief Operating Officer at Bleakley Financial Group. He began his career as a Financial Advisor at Merrill Lynch before transitioning into leadership, management, and compliance roles at wirehouses and RIAs. Mr. Tinnirello holds dual Master's degrees from Fordham University, with concentrations in Management and Finance.

Learn More About

Our Financial Solutions

Our three-step planning process works to help identify and implement suitable financial strategies focused on addressing our clients needs and working toward their long-term goals and objectives for retirement. Click on a step below to learn more.

Our Approach

01 Start Smart

02 Apply Discipline

03 Communicate Progress

Our Financial Services

Income Planning

Design an income plan that delivers dependable income and financial security throughout your retirement.

Inflation Protection

Develop strategies to protect assets against the effects of inflation.

Retirement Savings Optimization

Increase you or your loved one’s future retirement income with a tax-efficient, capital leveraging strategy.

Wealth Management

Maximize the growth potential of your investable assets in accordance with your risk tolerance and financial goals.

Social Security Optimization

Understand the benefits you are entitled to and how to maximize Social Security income in retirement.

Tax- Free Retirement Income Planning

Support your retirement income plan with accumulation and tax-free distribution strategies in retirement.

Tax Planning

Establish tax planning strategies today for greater tax efficiency and financial flexibility later in retirement.

View All Our Services ⤍

Register For

Our Educational Events

At Firm Foundation Wealth Advisors we believe in the value of financial education and accessibility. We provide resources through digital education platforms designed to help you make informed decisions. We believe an informed client is better positioned to pursue their financial goals. Click here to subscribe to the Firm Foundation Wealth Advisors newsletter.

UPCOMING EVENTS

Events in July 2026

To stay up to date with upcoming events, follow our newsletter HERE.

Our Guides and Blog

Financial Educational Literature

Our Guides

Our Blog

The Social Security Guide
Optimizing Social Security In Today’s World

The timing of your Social Security claim is a complex decision that can impact your total retirement income. This guide explores how proactive strategies can help you seek to increase potential income and provide greater clarity regarding your financial future.

GET THE GUIDE

The Renegade Retirement Blueprint^TM
How Freedom-Loving Americans Can Take Back Control of Their Money, Values & Future

You’re Not Crazy. The System Really Is Rigged.

If you’ve ever felt like the financial system is stacked against you, you’re not imagining
it.

Millions of Freedom-Loving Americans feel that same tightening in their chest—the sense that something isn’t right—something isn’t being said, something is happening behind the scenes that nobody wants to admit. You work hard. You save. You invest. You try to do the right thing. Yet somehow, the insiders always seem to win while everyday people get pushed to the sidelines. Wall Street talks down to you like you’re a child. Big banks treat you like a line item.

GET THE GUIDE

R3 The Faith & Freedom Financial Blueprint™

The Faith & Freedom Financial Blueprint^TM
How Faith-Driven Americans Can Take Back Control of Their Money, Values & Future

If you’ve ever felt that something is off in the financial world—like the deck is stacked, the rules are hidden, and the game is rigged—you’re not imagining it. Millions of faith-driven, freedom-loving Americans feel that same pressure in their chest… that quiet alarm bell that says,

“This isn’t right.”

You work hard. You save. You invest. You try to honor God with your decisions. Yet somehow, the insiders always seem to win while everyday believers get pushed to the sidelines.

GET THE GUIDE

The 5 Pillars of Retirement Blueprint

Most people enter retirement with a quiet tension they never say out loud. You’ve worked hard, saved faithfully, and done everything you believed was right—but you want more than a retirement that might work. You want a retirement you and your family can actually depend on.

This guide will show you how to build that kind of clarity, confidence, and biblical alignment.

GET THE GUIDE

R3 7 WAYS TO MAKE SURE YOUR MONEY LINES UP WITH YOUR FAITH

7 Ways to Make Sure Your Money Lines up with Your Faith
A practical, faith-based framework to align your investments without sacrificing growth, income, or peace of mind.

I grew up in the small suburban town of Pepperell, Massachusetts, which is forty-five miles north of Boston. Being from the East Coast, I tend to tell it like I see it. I’m not one to sugarcoat anything. I will tell you the truth even if it’s not what you want to hear.

Now, you don’t have to believe everything I say. However, based on my life experiences and the life experiences of thousands of individuals I have counseled over the last three decades of my life, I believe that the lessons taught in this ebook will transform your life. My real-life experience, education, and thirty-plus years of Christian faith give me a unique balance of financial and biblical knowledge. I will show you how to apply both.

GET THE GUIDE

Browse Our Blog

Navigating Your Financial Milestones as America Turns 250

Navigating Your Financial Milestones as America Turns 250

On July 4, 2026, the United States will celebrate its 250th birthday, the Semiquincentennial. This milestone represents a celebration of history but also creates a moment to reflect on the evolution of the American Dream and the financial structures that support it. In 1776, the concept of retirement was virtually non-existent. Most Americans worked in agriculture and continued laboring as long as their physical health permitted. [...]

June 28th, 2026|

Tax-Efficient Strategies for Summer Adventures and Beyond

Tax-Efficient Strategies for Summer Adventures and Beyond

Simplicity Wealth Blogs2026-06-22T13:28:03+00:00June 22nd, 2026|

For many retirees, the idea of retirement is synonymous with freedom. You can exercise that freedom by choosing to spend [...]

Are Annuity Misconceptions Hurting Your Retirement?

Are Annuity Misconceptions Hurting Your Retirement?

Simplicity Wealth Blogs2026-06-15T13:57:47+00:00June 15th, 2026|

When you think about retirement income, Social Security might be the first thing that comes to mind. But many pre-retirees [...]

Trump Accounts: Building Wealth for the Next Generation

Trump Accounts: Building Wealth for the Next Generation

Simplicity Wealth Blogs2026-04-06T14:15:00+00:00April 6th, 2026|

As a parent, you might be looking for ways to provide for your children’s long-term financial goals. You may [...]

Click Here To Browse All Our Blogs ⤍

What’s a Risk Score?

Risk tolerance is an investor’s ability to remain invested during downward market cycles in exchange for a potential return.

It’s important that investors understand their risk tolerance so that they can help guide the design of their investment strategy. This approach looks to balance the investor’s desire for returns goals with their ability to stay confident and invested throughout market cycles.

To help investors understand their risk threshold we deploy a proprietary algorithm rooted in the well-known Value at Risk (VaR) measurement that helps us quantify their sentiment toward financial uncertainty, specifically their emotional tolerance with respect to the magnitude and speed of potential investment loss. This analysis provides them with a VaR Score that can help determine if their existing portfolio aligns with their risk tolerance.

Learn More About Value at Risk Analysis →

Learn More

Intelligent, Disciplined Investing with AssetLock^®

AssetLock^® is Simplicity Wealth’s proprietary, investment portfolio monitoring service that delivers personalized communications to advisors and investors in a secure environment.

This technology keeps investors informed about the progression of their portfolio in accordance with their risk tolerance determined by the investor’s household portfolio VaR Score.

Contact Firm Foundation Wealth Advisors

Start building a retirement plan rooted in wisdom, stewardship, and confidence. At Firm Foundation Wealth Advisors, we believe strong financial planning is built on relationships. We take the time to understand your goals, concerns, and family dynamics—because financial planning isn’t just about numbers, it’s about life. Our team is committed to providing consistent, personalized guidance, ensuring you have a dedicated advisor who understands your long-term financial journey.

Office Location:

656 Ellis Oak Ave. Suite 103, Charleston SC 29412

Our Email:
jay@firmfoundationwa.com
katelyn@firmfoundationwa.com

Our Phone:
(843) 962-9026

Questions? CLICK HERE TO Contact Us!

Schedule Your Complimentary Retirement Review

At Firm Foundation Wealth Advisors our approach goes beyond investment management.

We focus on helping you strengthen your retirement strategy.

LET’S GET STARTED

At Firm Foundation Wealth Advisors, our approach goes beyond investment management. In this complimentary retirement review, we’ll help you understand where your plan stands, identify potential risks or gaps, and see whether your current strategy aligns with your goals, values, and long-term income needs.

Welcome to

Firm Foundation Wealth Advisors

Helping Christian families build retirement strategies rooted in biblical wisdom, faithful stewardship, and long-term confidence

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